KIMS STRENGHTENS INNOVATIVE CAPABILITIES AND DEVELOPS NEW STRONG CONCEPTS

Loop Company helped KiMs strengthening an innovative company culture and developing new concepts. KiMs believes that an innovative culture, with new ideas from everyone, is the best asset in the competition for customers. The goal is to have initiative and ideas flowing from inside the organization, and to strengthen vitality across the company. KiMs therefore initiated the project ”The Innovative Organization” and a plan for concept development based on user-driven information.

Work should be fun and challenging ...

… is the view at KiMs, who wants to be an innovative organization with an abundance of new thoughts and ideas. It all about open-mindedness, curiosity and commitment. Loop Company organized and headed a long internal development process, especially developed for the needs of KiMs and taking point of departure in a diagnosis that identified vital areas of attention.
Among other things, the process included leader training, kick-off for the entire organization, storytelling and ongoing activities to drive the company culture towards more creativity and innovation.

Innovation as a career

As part of the internal culture development, eight employees were chosen to complete a five module training program with the help of Loop Company. The course gave the participants the title Innovation Agent at KiMs and taught them to facilitate team-based problem solution. The five agents concluded the course with an exam, where the assignment was to solve three concrete challenges for KiMs together with 60 participants. The initiative marks KiMs focus on innovation as a career on the same level as management, specialist work and project management.

Concept development and user involvement

Parallel with the culture project, Loop Company also led a development process focusing on a series of concept proposals for upcoming campaigns. A team of 10 employees from KiMs went through the entire development process from ethnographic research, handling data, pattern recognition, developing personas, generating ideas, concept development, testing prototypes and finally co-creation with KiMs' customers. Besides generating several exciting new product ideas, the process also provided inspiration for future innovation at KiMs.
Find out more about KiMs innovation or call us for information about opportunities for your organization at +45 2269 8381